Cycle 3: High Flying In A Hangar
Concept: I get it. It's an energy drink ad, and the drink gives you enough energy to fly, jump high, whatever. Except Red Bull already did it. I haven't tried YJ Stinger, but I highly doubt it's good enough to trump Red Bull's shtick. B-
Composition: Due to the nature and budget of this show, many of the shoots are stuck with limitations in locations, props, and so forth. This is one shoot where the output manages to outshine those limitations (literally). The 'dresses' have an appropriate whimsy and movement to them, while at the same time the girls have an energy fitting for this Red-Bull-knockoff (when a look of utter bewilderment isn't pasted on their faces). A-
Execution: Even though you would have a hard time telling it's an energy drink ad without a microscope or the words "YJ STINGER" plastered across the photo, I would say that it accomplished its goals. Word of advice, shoot producers: next time, put the girls on wires; these girls aren't capable of jumping and 'being fierce' at the same time. B+
Overall: Somehow, it managed to transcend its lackluster product. B
Composition: Due to the nature and budget of this show, many of the shoots are stuck with limitations in locations, props, and so forth. This is one shoot where the output manages to outshine those limitations (literally). The 'dresses' have an appropriate whimsy and movement to them, while at the same time the girls have an energy fitting for this Red-Bull-knockoff (when a look of utter bewilderment isn't pasted on their faces). A-
Execution: Even though you would have a hard time telling it's an energy drink ad without a microscope or the words "YJ STINGER" plastered across the photo, I would say that it accomplished its goals. Word of advice, shoot producers: next time, put the girls on wires; these girls aren't capable of jumping and 'being fierce' at the same time. B+
Overall: Somehow, it managed to transcend its lackluster product. B
Cycle 6: Once Upon A Time...
Concept: ...in a land of wonderment and contrived editing, there was a group of producers who wanted to capture the enchantment of childhood fairy tales in a bunch of mediocre models. But wait! said one producer, we don't have a sponsor for this shoot. Never fear, we will have the models falling in the forest, and our follies will go unnoticed by the viewing public. A-
Composition: As the girls managed their way through the magical forest, their greatest peril was not tripping, or the editing traps, but the bright, bright "sun" and trees as white as snow, which proceeded to drown out any color close to white. Alas, the light background could do little to summon any godmothers or Prince Charmings, so the models and producers were sad. C+
Execution: In the end, the viewing audience was too distracted by the other shiny things like 6-inch stripper heels and models falling while walking, so the producers were happy. They got right to work on finding more sponsors, and everyone lived happily ever after (except tall Sara, see above). B-
Overall: Fierceness, princesses, and forest do not a fairy tale make. B-
Extra Credit: Forgetting that Little Boy Blue is a nursery rhyme, not a fairy tale.
Composition: As the girls managed their way through the magical forest, their greatest peril was not tripping, or the editing traps, but the bright, bright "sun" and trees as white as snow, which proceeded to drown out any color close to white. Alas, the light background could do little to summon any godmothers or Prince Charmings, so the models and producers were sad. C+
Execution: In the end, the viewing audience was too distracted by the other shiny things like 6-inch stripper heels and models falling while walking, so the producers were happy. They got right to work on finding more sponsors, and everyone lived happily ever after (except tall Sara, see above). B-
Overall: Fierceness, princesses, and forest do not a fairy tale make. B-
Extra Credit: Forgetting that Little Boy Blue is a nursery rhyme, not a fairy tale.
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